The Great Hack
Explore how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election.
Data -- arguably the world’s most valuable asset -- is being weaponized to wage cultural and political wars. The dark world of data exploitation is uncovered through the unpredictable, personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data story.
An intentionally disturbing examination of the Cambridge Analytica scandal, it both explains and offers a warning shot about the misuse of personal data and how that influenced past elections and might well do so in the future.